No I don’t mean cloning! I mean duplicating yourself; leveraging your skills, abilities and knowledge to create more value and help more people.

How to Duplicate Yourself With Your Intellectual Property

First, consider these questions… What business are you in?  What products/services do you offer?

Even if you don’t currently have your own business. Perhaps you have a marketable skill, talent or expertise? What do you know that could benefit others if they had that same knowledge? This is your IP (Intellectual Property). What is Intellectual Property? It is information, it exists first inside of your head and is then reproduced in various forms (printed, spoken, tangible, recorded, etc.)

Now, here comes the duplication… How can you turn your Intellectual Property into a tangible form? i.e. a book, website, DVD, CD, e-book, digital product, etc.

It is in the creation of an educational product, based on your expertise, that you can duplicate yourself.  The amount of people you can personally visit with and talk to one-on-one is limited. Offering your service as a product you can sell to others allows you to influence an infinitely greater amount of people.

Here are some examples of how others are duplicating themselves.

A Financial Advisor who teaches people how to get out of debt, rather than meeting with each individual in person, can create an audio CD or visual DVD teaching people the same strategies.

A Business Coach, Branding, or Marketing expert, can take their clients through their process via a video or audio CD.  This can even be done online on a website.

A Home Gardening Expert can create a video showing a step-by-step process of home gardening.

There are so many things that can be taught, so many ways to do it, and so many experts out there, the possibilities are endless. Some of the richest people in the world have made their fortune selling books and other products that teach others how to do what they do.

Now ask yourself: “What skill, talent, trait, knowledge, or expertise do I have that can be turned into a product?” (DVD, CD, book, e-book, website, blog, newsletter, software, etc.)