Poor Richard's Internet Marketing Almanac » Leverage the Internet http://www.poorrichards.net for tips on SEO, SMO, Internet Marketing, and Business Success for Entrepreneurs. Wed, 21 Jan 2009 23:21:52 +0000 http://wordpress.org/?v=2.8 en hourly 1 Internet Marketing 101 http://www.poorrichards.net/internet-marketing-101 http://www.poorrichards.net/internet-marketing-101#comments Wed, 21 Jan 2009 23:21:52 +0000 Poor Richard http://www.poorrichards.net/?p=48 I am giving a presentation at a CEO Space Utah business networking meeting today on how to leverage the internet for business success. Here are some tips I put together as a handout for attendees:

Internet Marketing 101

internet marketing 101

  • Leverage your skills, talents and knowledge (Intellectual Property) by duplicating yourself. What do you know that would be of value to businesses and individuals? Put that into a sellable format such as a blog, e-book, online video, DVD, CD, podcast, etc.
  • A Blog is a great way to market yourself, share your knowledge and put yourself out as an expert in your field. You can use it to sell your intellectual property and build a following.
  • Create an e-mail list, newsletter, membership, etc. so that you have someone to market to.
  • Content is King. Unique and valuable website content is important for SEO and traffic.
  • Take your content to where the traffic is (Facebook, YouTube, Squidoo, Ezine Articles, etc.) and use your Blog/Website to bring it all together for those who find you on the social networks.
  • Keywords and Key Phrases. What are people going to search for to find a company like yours?  Optimize your content to those words/phrases.  Use them throughout the content of your website, but don’t over-do-it. Be wise. Use the Google Keyword Tool for suggestions.
  • Most Bloggers gain their traffic from 3 sources, inbound links (other sites linking to yours), search engines (Google, Yahoo!, MSN, etc.) and social media (Facebook, MySpace, Squidoo, Digg, etc.).
  • Remember that your front page is the most important part of your website. It’s your WOW!  That’s what people see first.  Your call to action should be very clear and focused on the front page.
  • Service Providers. If you offer a service (i.e. carpet cleaning, plumbing, auto mechanic, coaching, etc) and/or have a physical office/storefront be sure to list yourself on Google Maps, Yahoo! Local, Yellowpages.com, Superpages.com and other business directories.
  • Advertise. Google AdWords and other ad services are a profitable route for some businesses.
  • My recommended Social Networks / Social Media sites: Facebook.com, Linkedin.com, MySpace.com, YouTube.com, Twitter.com, Digg.com, Squidoo.com.
  • Other resources: dailyblogtips.com, weblifellc.com, poorrichards.net, inspiredstartup.com, seomoz.org, http://adwords.google.com/select/KeywordToolExternal, google.com/sktool.
]]> http://www.poorrichards.net/internet-marketing-101/feed 3 Leverage the Internet to Succeed in This Economy http://www.poorrichards.net/leverage-the-internet-to-succeed-in-this-economy http://www.poorrichards.net/leverage-the-internet-to-succeed-in-this-economy#comments Wed, 21 Jan 2009 23:07:39 +0000 Poor Richard http://www.poorrichards.net/?p=43 Some people are currently experiencing and economic recession, others aren’t. Some businesses will experience an increase in profits while others will slow down or even fail!  Some people are now being more frugal about how they spend their money and because of this some businesses become more of a luxury or unwanted expense?

No worries.

This is were leveraging the power of the internet comes in – this could make or break your business.  First, you must be offering what others consider valuable.

Did you know that the recession is not effecting businesses that are providing value online?  If you are providing information or services that people value and will actually help their business or another aspect of life, you will probably not feel the recession… unless you’re not leveraging the internet like you could and should be doing.

For some ideas on how you can leverage the internet refer to my post about duplicating yourself.

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